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Lee Business School & Hotel Students Win Utah Case Study Competition!

Utah Collegiate DECA’s annual Fall Leadership Conference (FLC) is one of the most exciting, intensive, fun, and rewarding experiences for UNLV Collegiate DECA students who decide to attend. The conference is always filled with leadership development workshops, amazing speakers, opportunities to network, and competition.

The case studies from Boostability and Adobe Digital marketing proved to be both intense and challenging for all the attendees. Representatives from Adobe Digital Marketing and Boostability Inc. were invited to present on their companies and judge the competition. These two companies would be featured in the case studies which students who attended had to work on for the remainder of the conference. Adobe Digital Marketing, who surpisingly has dominated the market over companies such as IBM, focused their case study on strategies to increase sales of the Adobe Marketing Cloud through the use of the Adobe Digital Index. Boostability Inc., a leader in search engine optimization and named #254 in the Inc. 500/5000 list that catalogues the fasted growing privately held U.S. companies, asked students to focus on the employee hiring process and increasing their retention rate.

Since students were placed in random teams, the case study competition was more challenging than a typical team competition. UNLV Collegiate DECA students embraced the challenge and worked tirelessly through the night with their teams to deliver the best presentations possible to present to the company executive the next morning. Their hard work paid off when four UNLV students joined their respective teams as first and second place winners of both Adobe’s and Boostability to be awarded on stage. Adobe’s first place winners were also invited to a meeting with their executive team and to tour the facility in Utah. With most UNLV students in attendance as first time attendees, the conference delivered the excitement and joy of not only competing, but networking and having lots of fun. We hope to continue this tradition every year and cannot wait for the opportunity to attend again in 2015!

Congratulations once again to the Lee Business School & Hotel Students who placed at the Utah Case Study Competition. The following students participated or were awarded during the conference.

Dara Tinoco: Entrepreneurship/Political Science – 2nd Place Adobe Digital Marketing

Celine Endy: Hospitality/Global Entrepreneurship – 1st Place Boostability

Bianca Cseke: Journalism – Participant

Daniel Dinev: Accounting/Global Entrepreneurship – 1st Place Adobe Digital Marketing

Blaze Lovell: Journalism – Participant

Christian Perez: Accounting – Participant

Annie Bellorin: Accounting – 2nd Place Boostability

Rebecca Lychock: Philosophy/Law - Participant

Dyan Baguio: Hospitality/Accounting - Participant

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