- Occupational skills needed for careers in marketing, finance, hospitality and entrepreneurship
- Leadership skills
- An understanding and appreciation of civic responsibility
- Ethical behavior in personal and business relationships
- An understanding of the role of our free enterprise system in the global economy
To accomplish this, DECA uses on-the-job experience, chapter projects, and a standards-based competitive events program in more than 35 specific occupational areas. These events emphasize academic and vocational excellence as building blocks for successful careers in marketing, finance, hospitality and management, and demonstrate the direct relationship between DECA’s comprehensive education program and the real needs of business and industry. Each year, more than 112,000 members participate in competitions on the local, state/provincial and international levels with over 800 participants at the State Career Development Conference.
DECA members are experienced in workplace skills and are proven leaders within their peer groups and their communities. The majority—generally juniors and seniors in high school—hold jobs, and a surprising percentage of members own their own businesses. Eighty-six percent of DECA members will pursue postsecondary education.