Students testing

What is DECA?

DECA's Mission

DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Guiding Principles

DECA’s eight guiding principles are organized around the organization’s emblem, the DECA Diamond. The inner four points of the DECA Diamond represent the guiding principles which address the purpose of DECA’s comprehensive learning program:

  • Integrates into Classroom Instruction
  • Applies Learning
  • Connects to Business
  • Promotes Competition

The outer four points of the DECA Diamond address the results of DECA’s comprehensive learning program. DECA prepares the next generation to be:

  • Academically Prepared
  • Community Oriented
  • Professionally Responsible
  • Experienced Leaders

Learn More About DECA